The Effect of Franchisors’ Communication, Service Assistance, and Competitive Advantage on Franchisees’ Intentions to Remain in the Franchise System

✍ Scribed by Jyh-Shen Chiou; Chia-Hung Hsieh; Ching-Hsien Yang

• Book ID: 109177814
• Publisher: John Wiley and Sons
• Year: 2004
• Tongue: English
• Weight: 138 KB
• Volume: 42
• Category: Article
• ISSN: 0447-2778
• DOI: 10.1111/j.1540-627x.2004.00095.x