The effect of familiarity on associated sponsor and event brand attitudes following negative celebrity endorser publicity

✍ Scribed by Doyle, Jason P.; Pentecost, Robin D.; Funk, Daniel C.

• Book ID: 122217245
• Publisher: Elsevier
• Year: 2014
• Tongue: English
• Weight: 329 KB
• Volume: 17
• Category: Article
• ISSN: 1441-3523
• DOI: 10.1016/j.smr.2013.10.003