๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

The effect of dissonance arousal on the recall of failure stimuli

โœ Scribed by Peter J. Schlachet

Book ID
110945784
Publisher
John Wiley and Sons
Year
1965
Tongue
English
Weight
992 KB
Volume
33
Category
Article
ISSN
0022-3506

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The effects of pleasure and arousal on recall of advertisements during the Super Bowl
โœ Stephen J. Newell; Kenneth V. Henderson; Bob T. Wu ๐Ÿ“‚ Article ๐Ÿ“… 2001 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 110 KB

## Abstract This study investigates whether pleasure and arousal levels of viewers watching a sports program affect advertisement recall. The results suggest that programs that evoke strong emotional reactions, such as the Super Bowl, may inhibit the recall of advertisements and brands. Specificall