๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

The effect of category focus at encoding on category frequency estimation strategies

โœ Scribed by Mario Pandelaere; Vera Hoorens

Book ID
111512162
Publisher
Psychonomic Society Publications
Year
2006
Tongue
English
Weight
141 KB
Volume
34
Category
Article
ISSN
0090-502X

No coin nor oath required. For personal study only.

๐Ÿ“œ SIMILAR VOLUMES

The effect of a similarity versus dissim
The effect of a similarity versus dissimilarity focus in positioning strategy: The moderating role of consumer familiarity and product category
โœ Laurette Dubรฉ; Bernd H. Schmitt ๐Ÿ“‚ Article ๐Ÿ“… 1999 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 131 KB ๐Ÿ‘ 2 views

Results of three studies show that the effectiveness of positioning strategies based on similarity and dissimilarity vis-a `-vis other brands or with respect to the product category as a whole is moderated by the degree of familiarity of the consumer with the objects of comparison (Study 1) and by t