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The effect of adverse publicity on sales: A case study

✍ Scribed by Stephen K. Happel

Book ID
112142857
Publisher
John Wiley and Sons
Year
1985
Tongue
English
Weight
236 KB
Volume
6
Category
Article
ISSN
0143-6570

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## Abstract The objective of this study is to compare and analyze rail stations with non‐outsourced rail stations in the ticket sales relating to customer satisfaction in Korea Railroad. For this purpose, first of all, the total satisfaction is compared among stations in Youngdeungpo area in Seoul.