Loss aversion, diminishing sensitivity,
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Ido Erev; Eyal Ert; Eldad Yechiam
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Article
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2008
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John Wiley and Sons
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English
β 193 KB
π 1 views
## Abstract Three experiments are presented that explore the assertion that loss aversion and diminishing sensitivity drive the effect of experience on choice behavior. The experiments are focused on repeated choice tasks where decision makers choose repeatedly between alternatives and get feedback