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The Effect of a Market Orientation on Business Profitability

✍ Scribed by John C. Narver and Stanley F. Slater

Book ID: 120568030
Publisher: American Marketing Association
Year: 1990
Tongue: English
Weight: 598 KB
Volume: 54
Category: Article
ISSN: 0022-2429
DOI: 10.2307/1251757

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