Determinants of internet auction success
β
James H. Gilkeson; Kristy Reynolds
π
Article
π
2003
π
John Wiley and Sons
π
English
β 193 KB
## Abstract Although auctions have been examined extensively in economics, and to some degree in marketing, onβline auctions are only beginning to receive research attention. Further, in both economics and marketing the research on auctions has relied primarily on rational, economic theories. This