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The determinants of consumers’ switching intentions after service failure

✍ Scribed by Lin, Wen-Bao

Book ID
127146539
Publisher
Taylor and Francis Group
Year
2012
Tongue
English
Weight
225 KB
Volume
23
Category
Article
ISSN
1478-3363

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## Abstract Most previous research on consumers' switching intention has focused on individual variables that have immediate effects on consumers' intentions or behaviors, rather than analyzing it as a complex phenomenon. This article provides evidence that some service provider behaviors precipita