✦ LIBER ✦

The destination attribute management model: an empirical application to Bintan, Indonesia

✍ Scribed by Stephen W. Litvin; Sharon Ng Sok Ling

Publisher: Elsevier Science
Year: 2001
Tongue: English
Weight: 237 KB
Volume: 22
Category: Article
ISSN: 0261-5177
DOI: 10.1016/s0261-5177(01)00003-6

No coin nor oath required. For personal study only.

✦ Synopsis

Marketing a destination requires an understanding of vacationer perception. The gap analysis provided by normal pre-and post-visit surveys represents a good starting point in evaluating how the visitor feels about the destination, but yields only part of the story. This paper suggests that two additional gaps should be evaluated: the gap between the general public and the purchaser, and that which exists between one-time and repeat visitors. Using Bintan Resorts, Indonesia, a relatively new self-contained resort development near Singapore, this paper provides a tool for evaluating these gaps, and at the same time provides an interesting view of Bintan, a destination that has set its sights upon becoming the &&Hawaii of the Orient'' (Yeow, [Singapore] The Straits Times 17

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