The design method: a philosophy and process for functional visual communication

✍ Scribed by Karjaluoto, Eric

• Publisher: New Riders is an imprint of Peachpit
• Year: 2014
• Tongue: English
• Leaves: 241
• Series: Voices that matter
• Category: Library

✦ Synopsis

"Feeling uninspired? That shouldn't keep you from creating great design work. Design is not about luck, inspiration, or personal expression. Design is a disciplined pursuit aimed at producing sensible, functional work for clients. In The Design Method, you'll learn how to create quality design work on a regular basis that consistently pleases your clients using the same method that Creative Director Eric Karjaluoto uses at his creative agency, smashLAB. The Design Method will teach you a proven, repeatable process for solving visual communication problems"--Publisher's description.;Debunking the creative myths -- Creating purposeful design -- Achieving order through systems -- Introducing the design method -- Gaining understanding : the discovery stage -- Determining course : the planning stage -- Working with ideas : the creative stage -- Making design real : the application stage -- Presenting work to clients -- Bringing order to your practice.

✦ Table of Contents

Debunking the creative myths --
Creating purposeful design --
Achieving order through systems --
Introducing the design method --
Gaining understanding : the discovery stage --
Determining course : the planning stage --
Working with ideas : the creative stage --
Making design real : the application stage --
Presenting work to clients --
Bringing order to your practice.

✦ Subjects

Beeldcommunicatie;Commercial art;Communication in design;Design;Design--Philosophy;Intermediair (taalkunde);Ontwerpen;Productontwikkeling;Visual communication;Design -- Philosophy