An experimental method for studying unco
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Stewart Shapiro; Deborah J. MacInnis; Susan E. Heckler; Ann M. Perez
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Article
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1999
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John Wiley and Sons
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English
⚖ 175 KB
👁 2 views
This article provides in-depth discussion of a recently developed method designed to foster the elicitation and detection of unconscious perception. Prior findings coupled with additional studies and analyses support the value of this method as a tool for studying unconscious perception in a marketi