The quality of consumers' decision-makin
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Ling-Ling Wu; Jia-Yan Lin
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Article
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2006
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John Wiley and Sons
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English
โ 98 KB
It is very important that e-commerce practitioners leverage the technological power (e.g., information control) of the Internet in order to provide consumers with the information they need to make purchasing decisions. In this study, it is hypothesized that, to improve decision-making quality, the d