The culture of gift giving: What do consumers expect from commercial and personal contexts?

✍ Scribed by Antón, Carmen; Camarero, Carmen; Gil, Fernando

• Book ID: 121755348
• Publisher: John Wiley and Sons
• Year: 2013
• Tongue: English
• Weight: 455 KB
• Volume: 13
• Category: Article
• ISSN: 1472-0817
• DOI: 10.1002/cb.1452