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The CRM process in retail and service sector firms in Japan: Loyalty development and financial return

โœ Scribed by Chieko Minami; John Dawson


Book ID
116694891
Publisher
Elsevier Science
Year
2008
Tongue
English
Weight
202 KB
Volume
15
Category
Article
ISSN
0969-6989

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[Lecture Notes in Business Information P
โœ Kundisch, Dennis; Veit, Daniel J.; Weitzel, Tim; Weinhardt, Christof ๐Ÿ“‚ Article ๐Ÿ“… 2009 ๐Ÿ› Springer Berlin Heidelberg ๐ŸŒ English โš– 426 KB

This book constitutes the proceedings of the 4th International Workshop on Enterprise Applications and Services in the Finance Industry, FinanceCom2008, held in Paris, France, on December 13, 2008. The workshop spans multiple disciplines, including technical, economic, sociological and behavioral sc