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The critical incident technique in hospitality research: an illustration from the UK lodge sector

✍ Scribed by Roger J Callan


Publisher
Elsevier Science
Year
1998
Tongue
English
Weight
505 KB
Volume
19
Category
Article
ISSN
0261-5177

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✦ Synopsis


This study examines the critical incident technique (CIT), its general application and specific use in the hospitality industry. The technique is defined and the collection of data explained.

A study of interviews with 118 UK Lodge customers is used to illustrate the data gathering and classification methodologies. Strengths and weaknesses of the technique are examined. It was found that CIT lends itself particularly well to research in individual operational units or groups of units with similar characteristics. Insights into incidents allows specific responses to be generated to identified needs.