The Copywriting Sourcebook: How to write better copy, faster - for everything from ads to websites

✍ Scribed by Andy Maslen

Year: 2010
Tongue: English
Leaves: 223
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

It's OK knowing the theory, but when it's 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut.This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.

📜 SIMILAR VOLUMES

Sales Copy that Sells like Crazy - How t

📁 Sales Copy that Sells like Crazy - How to Write Compelling Sales Letter and Copywriting for the Web

✍ Angie T. Lee 📂 Library 🏛 Angie T. Lee 🌐 English

This guide will show you step-by-step and section-by section, how to turn a plain internet article into a winning sales pitch. The guide will boost your sales and help quickly convert more potential customers into actual customers. You’ll learn about elements you have not worked with and discover n

How To Write Better Copy

📁 How To Write Better Copy

✍ Steve Harrison 📂 Library 📅 2016 🏛 Pan Macmillan 🌐 English

Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, How To Write better Copy by

How to Write Great Copy: Learn the Unwri

📁 How to Write Great Copy: Learn the Unwritten Rules of Copywriting

✍ Dominic Gettins 📂 Library 📅 2006 🏛 Kogan Page 🌐 English

<DIV>Dominic Gettins spent many years writing copy and training others to do so. Here, he clearly demonstrates his ability to get his message across and shows readers how to do the same.

How to Write Great Copy: Learn the Unwri

📁 How to Write Great Copy: Learn the Unwritten Rules of Copywriting

✍ Dominic Gettins 📂 Library 📅 2006 🌐 English

Dominic Gettins spent many years writing copy and training others to do so. Here, he clearly demonstrates his ability to get his message across and shows readers how to do the same.

Penguin Writers' Guides: How to Write Be

📁 Penguin Writers' Guides: How to Write Better Letters

✍ Cherry Chappell 📂 Library 📅 2006 🏛 Penguin Books Ltd 🌐 English

<p>The Penguin Writers' Guides series provides authoritative, succinct and easy-to-follow guidance on specific aspects of written English. Whether you need to brush up your skills or get to grips with something for the first time, these invaluable Guides will help you find the best way to get your m

Copywriting Frameworks, Formulas and Che

📁 Copywriting Frameworks, Formulas and Checklists: 21 ways to create better copy, faster.

✍ Kit Sadgrove 📂 Library 📅 2023 🏛 Blackford Books 🌐 English