๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

The Contribution of Changes in Advertising Expenditures to Earnings and Market Values

โœ Scribed by Roger C. Graham Jr.; Kristina D. Frankenberger

Book ID
117320390
Publisher
Elsevier Science
Year
2000
Tongue
English
Weight
88 KB
Volume
50
Category
Article
ISSN
0148-2963

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This study examines whether the appointment of women into senior leadership positions has a more positive effect on share price than the appointment of men into equivalent positions. Our dependent variable is the degree of change in share price following the announcement of men and women into senior