𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The contagion effect in performance evaluation: Evidence from the evaluations of marketing managers: A research note

✍ Scribed by T.F. Barrett; P. McDonagh; J. Granleese

Book ID
117593146
Publisher
Elsevier Science
Year
1992
Tongue
English
Weight
613 KB
Volume
24
Category
Article
ISSN
0890-8389

No coin nor oath required. For personal study only.

πŸ“œ SIMILAR VOLUMES

Evaluating the effectiveness of destinat
Evaluating the effectiveness of destination marketing organisations' websites: evidence from China
✍ Xu Li; Youcheng Wang πŸ“‚ Article πŸ“… 2010 πŸ› John Wiley and Sons 🌐 English βš– 171 KB

## Abstract Despite the extensive use of the Internet as a marketing tool by Chinese destination marketing organisations (DMOs), few studies have been conducted to measure the effectiveness of Chinese DMOs' websites. This study attempted to fill the gap by constructing a conceptual website evaluati