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✦   LIBER   ✦

The consumption values and consumer innovativeness on convergence products

✍ Scribed by Hur, Won‐Moo; Yoo, Jeong‐Ju; Chung, Te‐Lin

Book ID
120267505
Publisher
Emerald Group Publishing Limited
Year
2012
Tongue
English
Weight
170 KB
Volume
112
Category
Article
ISSN
0263-5577

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## Abstract The primary objective of this study was to investigate how the changing value systems of modern Chinese consumers affect their consumption behaviors and life satisfaction through the mediating variables of consumption values. The results of the multivariate data analysis show that three