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The Composition of Consideration and Choice Sets in Undergraduate University Choice: An Exploratory Study

✍ Scribed by Dawes, Philip L.; Brown, Jennifer

Book ID
126588544
Publisher
Haworth Press Inc
Year
2005
Tongue
English
Weight
549 KB
Volume
14
Category
Article
ISSN
0884-1241

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## Abstract This study investigates the role of consideration sets in brand choice. Brand‐level aggregated data are used to capture the responses of consumers who face a number of international and domestic brands in markets rather than two or three brands in experimental designs, as in Chaudhuri a