Estimating market power in a two-sided m
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Elena Argentesi; Lapo Filistrucchi
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Article
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2007
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John Wiley and Sons
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English
β 204 KB
## Abstract The newspaper industry is a twoβsided market: the readers market and the advertising market are closely linked by interβmarket network externalities. We estimate market power in the Italian newspaper industry by building a structural model which encompasses a demand estimation for diffe