𝔖 Bobbio Scriptorium
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The communicative effectiveness of ethnically oriented advertising

✍ Scribed by N. Kinra

Book ID
110748529
Publisher
World Advertising Research Center
Year
1997
Tongue
English
Weight
863 KB
Volume
16
Category
Article
ISSN
0265-0487

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## Abstract This research focused on territorial sense of community and ethnic prejudice. In particular, we related these two constructs and investigated their relationship to individual characteristics (personal political orientation, contact with immigrants, etc.) and community‐level ones (such a