๐”– Bobbio Scriptorium
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The Colossus With an Achilles Heel

โœ Scribed by Paul Kennedy


Book ID
108508312
Publisher
John Wiley and Sons
Year
2001
Weight
417 KB
Volume
18
Category
Article
ISSN
0893-7850

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## Abstract This paper seeks to enlighten the readers on the potential complexities involved in including cost variables in conjoint analysis, with the aim of emphasising that interpretation of implicit WTP values should be tackled with caution. To illustrate the potential pitfalls, a large data se