The Coast Guard charts a course for enterprise change management

✍ Scribed by Stephen Wehrenberg

• Book ID: 102393141
• Publisher: Wiley (John Wiley & Sons)
• Year: 2009
• Tongue: English
• Weight: 201 KB
• Volume: 29
• Category: Article
• ISSN: 1932-2054
• DOI: 10.1002/joe.20295

✦ Synopsis

Abstract

After eight years of being buffeted by gale‐force winds of change, the Coast Guard knew it was time for a structured enterprisewide approach to change management. The tougher question was how to deploy it when the organization's culture and its structural and dynamic complexity would likely trigger strong resistance to a new program in a nonoperational area that was mandated from the top. The author describes how change champions arrived at a bottom‐up deployment strategy that mirrors the culture's reliance on stories and heroes to seed behavioral change, and that leverages long‐standing organizational strengths of local agility, learning, and commitment to mission performance. © 2009 Wiley Periodicals, Inc.