𝔖 Bobbio Scriptorium
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The cigarette commercial ban: A pattern for change

✍ Scribed by Woodby, Kathleen R.; Smith, F. Leslie

Book ID
126980192
Publisher
Taylor and Francis Group
Year
1974
Tongue
English
Weight
808 KB
Volume
60
Category
Article
ISSN
0033-5630

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The 1971 ban on TV and radio advertising of cigarettes offers a unique opportunity to uncover the industry response to a change in the mix of advertising. Following the ban, advertising expenditures were shifted away from TV and radio towards print media. Accounting for the impact of this event with