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The Characteristics and Performance of Affiliates of Small and Medium-Size Multinational Enterprises in an Emerging Market

✍ Scribed by Paul W. Beamish; Chol Lee

Book ID
110432931
Publisher
Springer US
Year
2003
Tongue
English
Weight
85 KB
Volume
1
Category
Article
ISSN
1570-7385

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## Abstract This study investigates the nature of marketing information systems (MkIS) within small‐ and medium‐sized enterprises (SMEs) and focuses on the importance of external information and market intelligence. The sources of market intelligence are investigated with particular emphasis on und