The changing pattern of advertising strategy by Japanese business firms in the U. S. market. Norihiko Suzuki, Assistant Professor, Washington State University. Abstract from Journal of International Business Studies, Winter 1980, p. 63

• Book ID: 112221121
• Publisher: Wiley (John Wiley & Sons)
• Year: 1981
• Weight: 190 KB
• Volume: 23
• Category: Article
• ISSN: 0020-6652
• DOI: 10.1002/tie.5060230311