𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The chairman’s statement ‐ A content analysis of discretionary narrative disclosures

✍ Scribed by Smith, Malcolm; Taffler, Richard J.

Book ID
124167554
Publisher
Emerald Group Publishing Limited
Year
2000
Tongue
English
Weight
166 KB
Volume
13
Category
Article
ISSN
0951-3574

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Narrative analysis of a marketing relati
Narrative analysis of a marketing relationship: The consumer's perspective
✍ Barbara B. Stern; Craig J. Thompson; Eric J. Arnould 📂 Article 📅 1998 🏛 John Wiley and Sons 🌐 English ⚖ 148 KB 👁 2 views

This article uses narrative analysis to study a marketing relationship elicited by means of a phenomenological interview. The focal point is the consumer's perspective, and the single incident of a marketing encounter is treated as a core event in relationship marketing. The narrative is derived by