Cover
Endorsements
Half Title
Title
Copyright
Dedication
Contents
List of Illustrations
Foreword
Acknowledgements
Introduction: How to Use This Workbook
Who Needs This Workbook?
How the Workbook Is Constructed
Major Changes from the Second Edition
A Road Map through the Workbook
Chapter Descriptions
Chapter 1 Getting Started
What Is a Case?
Two Main Kinds of Cases: Teaching Cases and Research Cases
Frequently Used Case Models
Reality v. Fiction
How to Use Cases
Why Write Cases?
References and Readings
Worksheets
Chapter 2 The Research Process
What Is a Teaching Case?
Where to Find Your Case Subject
How to Approach Potential Sources
Getting Approval to Research and to Publish
Your Interviewee as Coresearcher
A Refresher on the Basics of Qualitative Research: Observation
Real Conversation: The Art of the Interview
Getting Out of Your Own Way
Handling Data: Data Are Perishable, So Transcribe and Upload Quickly
References and Readings
Worksheets
Chapter 3 Writing Short Cases
Creating Cases?
Suggested Formats
Distilling a Full-Length Case into a Short Version
The Teaching Note
On Teaching the Short Case
Worksheets
Chapter 4 Writing the Case
Selecting an Appropriate Writing Style
Examples of Three Writing Styles
The Past TenseβAlways
The Four Cs of Case Writing
Key Elements of Cases
Writing a Traditional Case and IM or Short Case and TN in a Condensed Timeframe
References and Readings
Worksheets
Chapter 5 Building the Instructor's Manual or Teaching Note
The IM: Where the Rubber Meets the Road
Who Will Use My IM/TN?
Contents of a Typical Instructor's Manual
References and Readings
Worksheets
Chapter 6 Working with Coauthors
Creativity and Productivity: Working Alone Together
Benefits and Challenges of Working with Partners
Interviewing in Teams
Knowledge Management Protocols: The Beauty of Schedules
Developing an Institutional Case Writing Mindset
References and Readings
Worksheets
Chapter 7 Special Formats and Delivery Systems
Back to Basics
Some Alternative Case Formats: Paper-Based
Alternative Case Formats: Technology-Based
Getting Started with Technology: Advantages and Drawbacks
The Value of Technology: Making the Substance Clearer
Guidelines for Incorporating Links into Cases
Some Caveats
References and Readings
Worksheets
Chapter 8 Transforming Research Cases into Teaching Cases
Why Consider Transforming Your Published Research into a Teaching Case?
The Differences between Academic Research a Teaching Case?
How to Get from the Academic Research Case to the Teaching
Wrapping It Up
References and Readings
Worksheets
Chapter 9 Getting Your Case Published and Reviewing Cases for Others
You've Written Your Case. Now What?
Steps for Success: Aiming at Journal Acceptance
Five Easy Steps to Guarantee Rejection
Three Possible Outcomes
What Does "Revise and Resubmit" Really Mean? Responding to the Reviews of Your Case
Roles of the "Journal Gatekeepers"
Joining the Society of Reviewers
How to Write a Valuable Review
Steps in Writing a Review
References and Readings
Worksheets
Chapter 10 Teaching with Cases
A Look Back at the IM/TN . . . A Look Ahead to the Classroom
The Five Ps
Student Preparation
Case Teaching Methods: How to Teach a CaseβLet Me Count the Ways
The Best Way to Teach a Case
Written Assignments as Teaching Tools
Evaluation and Grading
Designing Rubrics
References and Readings
Worksheets
Chapter 11 Student Case Writing: The Case Research Study Model for Undergraduates and the Graduate Student Model
Why Teach Students How to Write Cases?
What the Case Research Study Model Is All About
Elements of the Case Research Study
Elements of the Graduate Student Case Study
Helping Students Get Started: An Introduction to Project Management
The Importance of Relationships
Shifting Voice: A Powerful Means of Expression (Used in the Case Research Study)
Building Blocks of the Case Research Study
Sense-Making and Expression in the R-voice
How to Write Up the Student Research as a Case Research Study
Grading the Assignment
Conclusion
Note
References and Readings
Worksheets
Index
