๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

The case for process approaches in loyalty research in tourism

โœ Scribed by Michael Riley; Outi Niininen; Edith E. Szivas; Tony Willis

Publisher
John Wiley and Sons
Year
2001
Tongue
English
Weight
129 KB
Volume
3
Category
Article
ISSN
1099-2340

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โœฆ Synopsis

The article reviews the literature on loyalty in consumer behaviour with particular emphasis on the difยฎculties of interpreting repeat purchasing in terms of loyalty. Problems of conceptual deยฎnition and measurement are examined in the context of tourism. A case is made for seeing the concept of loyalty as a process rather than as a state. In this respect two approaches related to information processing are suggested as possible research approaches. Psychological cost-beneยฎt technique and methods associated with optimum stimulation level are discussed.

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