✦ LIBER ✦

The case for helping consumers of research

✍ Scribed by R. T. Haftka; J. Sobieski

Publisher: Springer-Verlag
Year: 1992
Tongue: English
Weight: 148 KB
Volume: 4
Category: Article
ISSN: 1615-1488
DOI: 10.1007/bf01759918

No coin nor oath required. For personal study only.

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## Abstract This article analyzes citation data for over 7000 articles published in the __Journal of Marketing__, __Journal of Marketing Research__, and __Journal of Consumer Research__ between 1936 and the end of 2009 to address five questions relating to the history of consumer research: What typ