The potential implications of web-based
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Sreedhar Madhavaram; Radha Appan
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Article
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2010
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John Wiley and Sons
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English
⚖ 90 KB
## Abstract Two developments in the last two decades frame the importance of Web‐based marketing communications for firms. First is the phenomenal growth of the Internet as a viable commerce and communication option and second is the clear shift in attitude research toward recognizing the pervasive