The Business Plan Workbook: The Definitive Guide to Researching, Writing Up and Presenting a Winning Plan 6th Edition

✍ Scribed by Colin Barrow, Paul Barrow, Robert Brown

• Publisher: Kogan Page Publishers
• Year: 2008
• Tongue: English
• Leaves: 385
• Edition: 6th
• Category: Library

✦ Synopsis

Without a business plan, no bank, venture capital house, or corporate parent will consider finance for a start up, expansion or venture funding.  Written for entrepreneurs, executives, and students, The Business Plan Workbook is a guide to all aspects of business planning.  Based on methodology developed at the Cranfield School of Management and using successful real-life business plans, The Business Plan Workbook brings together the process and procedures required to produce that persuasive plan. The case examples in this edition have been updated and include a cross-section of businesses at various stages in their development.

✦ Table of Contents

Cover
......Page 1
Copyright page......Page 5
Contents......Page 6
Preface......Page 8
How to use the workbook......Page 10
Why prepare a business plan?......Page 15
What backers look out for......Page 19
Phase 1 History and position to date......Page 30
INTRODUCTION......Page 32
Assignment 1 Business purpose and aims......Page 34
Assignment 2 A description of your business
......Page 43
Assignment 3 A description of your products and/or services......Page 62
Phase 2 Market research......Page 80
INTRODUCTION......Page 82
Assignment 4 Customers......Page 84
Assignment 5 Competitors......Page 100
Assignment 6 A plan for market research......Page 114
Phase 3 Competitive business strategy......Page 138
INTRODUCTION......Page 140
Assignment 7 Pricing......Page 151
Assignment 8 Advertising and promotion......Page 159
Assignment 9 Place and distribution......Page 175
Phase 4 Operations......Page 190
INTRODUCTION......Page 192
Assignment 10 The selling methods plan......Page 194
Assignment 11 Making, outsourcing and supplies......Page 202
Assignment 12 People and related administrative procedures......Page 209
Assignment 13 Legal and regulatory factors affecting operations......Page 220
Assignment 14 Building a website......Page 228
Assignment 15 Communication systems......Page 241
Phase 5 Forecasting results......Page 254
INTRODUCTION......Page 256
Assignment 16 The sales forecast......Page 258
Assignment 17 Pro forma cash-flow statement......Page 268
Assignment 18 Pro forma profit and loss statement......Page 276
Assignment 19 Pro forma balance sheet......Page 284
Assignment 20 Break-even analysis......Page 293
Assignment 21 Financing requirements......Page 304
Phase 6 Business controls......Page 330
INTRODUCTION......Page 332
Assignment 22 Financial controls......Page 334
Assignment 23 Sales and marketing controls......Page 345
Assignment 24 Other business controls......Page 348
Phase 7 Writing up and presenting your business plan......Page 350
INTRODUCTION......Page 352
Assignment 25 Writing up and presenting your business plan......Page 354
Appendix - Sources of business help information and advice –UK and international......Page 368
Index......Page 376