The Business Plan Workbook A Step-By-Step Guide to Creating and Developing a Successful Business

✍ Scribed by Barrow, Colin; Barrow, Paul; Brown, Robert

• Publisher: Kogan Page, Limited
• Year: 2020
• Tongue: English
• Leaves: 321
• Edition: 10
• Category: Library

✦ Synopsis

Lay down the foundations of a successful business venture through a thoroughly researched and competitive business plan.

Based on tried and tested business methodology used at the leading business school, Cranfield School of Management, this 10th edition of The Business Plan Workbook guides you through all the necessary steps to constructing a winning business plan. This is a practical run-through of 24 key areas of development of strategic planning. It will allow you to think of these areas in isolation through the use of assignments that ensure you have stress-tested your business proposition. This guide covers how to
- Come up with a winning business idea
- Complete market and competitive research
- Set up a winning marketing strategy
- Forecast watertight financials and projections
- Define realistic operations and staffing
- Deliver an unforgettable pitch to potential backers and investors

This new and fully updated edition includes 67 business case studies that show you how successful entrepreneurs have dealt with strategic planning in the past. The content has been streamlined to focus on the most critical parts of business planning, ensuring you spend time where it matters and stay competitive. With new information resources and financial planning consideration, this is an invaluable guide for entrepreneurs, business executives and students.

✦ Table of Contents

Cover
Contents
Preface
How to use the workbook
Why prepare a business plan?
PHASE ONE Strategy and purpose
Introduction
Assignment 1 Coming up with a winning idea for your business plan
Assignment 2 Strategy – the big picture
Assignment 3 You and your team
PHASE TWO Market research
Introduction
Assignment 4 Researching customers
Assignment 5 Researching competitors
Assignment 6 A plan for market research
PHASE THREE Competitive marketing strategies
Introduction
Assignment 7 Products and/or services
Assignment 8 Pricing
Assignment 9 Advertising and promotion
Assignment 10 Place and distribution
Assignment 11 People, process and physical environment
Assignment 12 Competing online
PHASE FOUR Operations
Introduction
Assignment 13 The selling methods plan
Assignment 14 Making, outsourcing and supplies
Assignment 15 Legal and regulatory factors
PHASE FIVE Reviewing financing requirements and options
Introduction
Assignment 16 The sales forecast
Assignment 17 Cash-flow projections
Assignment 18 The profit and loss account
Assignment 19 The balance sheet
Assignment 20 Break-even analysis
Assignment 21 Estimating financing requirements
Assignment 22 Stress testing your business projections
PHASE SIX Business controls
Introduction
Assignment 23 Financial controls
Assignment 24 Sales and marketing controls
Assignment 25 Other business controls
PHASE SEVEN Writing up and presenting your business plan
Introduction
Assignment 26 Writing up and presenting your business plan
Index of key organizations and resources for business planning
Index

✦ Subjects

A Step-By-Step Guide to Creating and Developing a Successful Business Plan