The Business of Design: Balancing Creativity and Profitability

✍ Scribed by Granet, Keith

Publisher: Princeton Architectural Press
Year: 2013
Tongue: English
Leaves: 209
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

The Business of Design'debunks the myth that business sense and creative talent are mutually exclusive and, unlike other lackluster business books, is written and illustrated to captivate a visually thinking audience. For nearly thirty years, consultant Keith Granet has helped design professionals pursue their passion and turn a profit. From billing to branding, client management to marketing and licensing, 'The Business of Design'reveals the tools necessary to create and run a thriving design business in today's ultra-competitive marketplace.;Contents -- Foreword -- introduction -- INDEX

✦ Table of Contents

Contents --
Foreword --
introduction --
INDEX

✦ Subjects

DESIGN--General;;Design;Electronic books;DESIGN -- General

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