The business model navigator: 55 models that will revolutionise your business

✍ Scribed by Gassmann, Oliver;Frankenberger, Karolin;Csik, Michaela

• Publisher: FT Press; Pearson Education Limited
• Year: 2014
• Tongue: English
• Leaves: 400
• Category: Library

✦ Synopsis

A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated models that are no longer delivering the results we need.



The brains behindThe Business Model Navigatorhave discovered that just 55 business models are responsible for 90% of the world's most successful businesses. These 55 models - from the Add-On model used by Ryanair to the Subscription model used by Spotify - provide the blueprints you need to revolutionise your business and drive powerful change.



As well as providing a practical framework for adapting and innovating your business model, this book also includes each of the 55 models in a quick-read format that covers:

What it is Who invented it and who uses it now When and how to apply it"An excellent toolkit for developing your business model."

Dr Heinz Derenbach, CEO, Bosch Software Innovations

✦ Table of Contents

Cover......Page 1
Contents......Page 8
Acknowledgements......Page 11
Introduction......Page 12
Part 1: How to drive business model innovation......Page 14
Chapter 1: What is a business model and why should it be innovated?......Page 16
The age of business model innovations......Page 17
The elements of a business model......Page 19
The challenge of business model innovation......Page 22
Chapter 2: The Business Model Navigator......Page 33
Creative imitation and the importance of recombination......Page 34
Initiation: Analysing your ecosystem......Page 38
Ideation: Adapting patterns......Page 54
Integration: Shaping your business model......Page 66
Implementation: Realising your plans......Page 70
Chapter 3: Managing change......Page 76
Drive change......Page 77
Define a plan of action......Page 83
Define structures and goals......Page 84
Build capabilities......Page 87
Part 2: 55 winning business models – and what they can do for you......Page 94
1: Add-on......Page 96
2: Affiliation......Page 102
3: Aikido......Page 107
4: Auction......Page 112
5: Barter......Page 117
6: Cash Machine......Page 122
7: Cross-selling......Page 126
8: Crowdfunding......Page 130
9: Crowdsourcing......Page 134
10: Customer Loyalty......Page 139
11: Digitisation......Page 144
12: Direct Selling......Page 150
13: E-commerce......Page 154
14: Experience Selling......Page 159
15: Flat Rate......Page 164
16: Fractional Ownership......Page 168
17: Franchising......Page 173
18: Freemium......Page 178
19: From Push to Pull......Page 182
20: Guaranteed Availability......Page 187
21: Hidden Revenue......Page 192
22: Ingredient Branding......Page 196
23: Integrator......Page 201
24: Layer Player......Page 206
25: Leverage Customer Data......Page 210
26: Licensing......Page 215
27: Lock-in......Page 220
28: Long Tail......Page 225
29: Make More of It......Page 229
30: Mass Customisation......Page 234
31: No Frills......Page 239
32: Open Business......Page 243
33: Open Source......Page 248
34: Orchestrator......Page 253
35: Pay Per Use......Page 257
36: Pay What You Want......Page 261
37: Peer to Peer......Page 265
38: Performance-based Contracting......Page 270
39: Razor and Blade......Page 274
40: Rent Instead of Buy......Page 278
41: Revenue Sharing......Page 282
42: Reverse Engineering......Page 287
43: Reverse Innovation......Page 292
44: Robin Hood......Page 297
45: Self-service......Page 302
46: Shop in Shop......Page 307
47: Solution Provider......Page 312
48: Subscription......Page 317
49: Supermarket......Page 321
50: Target the Poor......Page 325
51: Trash to Cash......Page 329
52: Two-sided Market......Page 334
53: Ultimate Luxury......Page 339
54: User Design......Page 343
55: White Label......Page 347
Part 3: Finished reading? Let's implement!......Page 352
10 recommendations to innovate your business model......Page 354
The 55 models at a glance......Page 357
Glossary......Page 373
Further reading......Page 376
Further resources......Page 392
Index......Page 395

✦ Subjects

Business;Nonfiction;Management;Entrepreneurship;Reference