๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

The brand-personality scale

โœ Scribed by Judy A. Siguaw; Anna Mattila; Jon R. Austin


Book ID
117085470
Publisher
SAGE Publications
Year
1999
Tongue
English
Weight
692 KB
Volume
40
Category
Article
ISSN
1552-3853

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Effects of brand personality on brand tr
โœ Yongjun Sung; Jooyoung Kim ๐Ÿ“‚ Article ๐Ÿ“… 2010 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 128 KB

## Abstract Given the potential utility of brand personality for marketers, the present research conceptualizes and investigates the relationships between five brand personality dimensions and brand trust as well as brand affect. This research proposes that some brand personality dimensions relate