𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The Brand Communication Effects of using a Headline to Prompt the Key Benefit in ADS with Pictorial Metaphors

✍ Scribed by Bergkvist, Lars; Eiderbäck, Daniel; Palombo, Michaela

Book ID
121320494
Publisher
M. E. Sharpe Inc.
Year
2012
Tongue
English
Weight
636 KB
Volume
41
Category
Article
ISSN
0091-3367

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Some Considerations upon Mr. Reeds Lette
Some Considerations upon Mr. Reeds Letter; Printed in N.70. Sheming, in what Sense the Sap May be Said to Descend, and to Circulate in Plants; and the Graft to Communicate with the Stock: At Also, what Choice of Apples for the Delicacy of the Liquor in Peculiar Seasons; and for Easie and Speedy Propagation: Pears for Some Lands Proper; Their Choice for Manisold Uses, Especially for Pleasant, or for Lasting Liquor; and How to be Planted, and Order'd for the Best Aduantage. The Best Season for Transplantation. An Apiary or Discipline of Bees, Recommended for Publick Benefit; All by Dr. John Beal in a Letter to the Publisher of May 13. 1671
✍ Beal, J. 📂 Article 📅 1671 🏛 The Royal Society ⚖ 501 KB
Some Considerations upon Mr. Reeds Lette
Some Considerations upon Mr. Reeds Letter; Printed in N.70. Sheming, in what Sense the Sap May be Said to Descend, and to Circulate in Plants; and the Graft to Communicate with the Stock: At Also, what Choice of Apples for the Delicacy of the Liquor in Peculiar Seasons; and for Easie and Speedy Propagation: Pears for Some Lands Proper; Their Choice for Manisold Uses, Especially for Pleasant, or for Lasting Liquor; and How to be Planted, and Order'd for the Best Aduantage. The Best Season for Transplantation. An Apiary or Discipline of Bees, Recommended for Publick Benefit; All by Dr. John Beal in a Letter to the Publisher of May 13. 1671
✍ John Beal 📂 Article 📅 1671 🏛 The Royal Society ⚖ 592 KB