Harvard psychiatrist and executive coach Srinivasan S. Pillay illuminates the rapidly-emerging links between modern brain science and the corner office. What does neuroscience have to do with leadership? _Everything_. In _Your Brain and Business: The Neuroscience of Great Leaders_ , Phillay discusse
The brain in business: neuromarketing and organisational cognitive neuroscience
β Scribed by Nick Lee; Michael J. R. Butler; Carl Senior
- Book ID
- 107678356
- Publisher
- Springer Vienna
- Year
- 2010
- Weight
- 229 KB
- Volume
- 49
- Category
- Article
- ISSN
- 0025-3863
No coin nor oath required. For personal study only.
π SIMILAR VOLUMES
The application of neuroimaging methods to product marketing - neuromarketing - has recently gained considerable popularity. We propose that there are two main reasons for this trend. First, the possibility that neuroimaging will become cheaper and faster than other marketing methods; and second, th
## Abstract ## Introduction Disorders of mood and cognition overlap in the elderly and there is an emerging consensus that both groups of disorders share neurobiological substrates. ## Methods Salient peer reviewed articles focusing on lateβlife depression, structural neuroimaging and recent dev