Preliminaries
Contents
Introduction
Chapter One : How Did We Get Here? The History of Blended Learning
The Evolution of Technology-Based Training
Instructor-Led Training
Mainframe-Based Training
Satellite-Based Live Video
The PC CD-ROM Era
Development of Learning Management Systems and AICC
Enter Web-Based Training: The First Generation
Today: A Wide Range of Options
Lessons Learned in This Chapter
Chapter Two: The Business of Blended Learning
The Issue of Limited Resources
Portfolio Management: Identifying High-Impact Investments
Program Portfolio Allocation
The Trap of βCost Reductionβ Programs
High-Impact Programs
Creating Measurable Goals
Certification Programs: A Special Case
Alignment with Business Objectives
Blended Learning Is a Powerful Business Tool
Lessons Learned in This Chapter
Chapter Three: Blended Learning Design Concepts
How Do People Learn?
The Goal of Mastery
Six Modes of Learning
Research Supports the Value of Experiential Learning
Blending Works: Thompson Job Impact Study
Cultural Goals: Socialization and Gaining Attention
The Four Types of Corporate Training
Tracking and Reporting as a Program Characteristic
Lessons Learned in This Chapter
Chapter Four: Proven Blended Learning Models
The Two Approaches to Blended Learning
Five Specific Blended Learning Models
Lessons Learned in This Chapter
Chapter Five: Eight Criteria for Selecting the Blending Model
Criterion 1: Program Type
Criterion 2: Cultural Goals
Criterion 3: Audience
Criterion 4: Budget
Criteriion 5: Resources
Criterion 6: Time
Criterion 7: Learning Content
Criterion 8: Technology
Lessons Learned in This Chapter
Chapter Six: Developing the Budget
Sizing the Budget: Define the Size of the Problem
Compute Cost Per Learner
Economics of Blended Learning
The Five Components of the Budget
Real Costs: The Blended Learning: What Worksβ’ Study
Lessons Learned in This Chapter
Chapter Seven: Media Selection: The Right Blend
Review of the Selection Criteria
The Sixteen Media Types
When to Use Instructor-Led Training
When to Use On-the-Job Exercises
When to Use Live vs. Self-Study
Program Type 1: Information Broadcast Programs
Program Type 2: Critical Knowledge Transfer Programs
Program Type 3: Skills and Competency Programs
Program Type 4: Certified Skills and Competencies
Media Selection
Lessons Learned in This Chapter
Chapter Eight: Content Development
The Instructional Design Team
Typical Content Development Challenges
Developing a Program Plan
The Instructional Plan
Developing Standards
Making Content Reusable
e-Learning Content Development Process
Working with SMEs
Developing Webinar or Live e-Learning Content
Development Tools
Simulations
Content Development Tips and Techniques
Outsourcing Content Development
Lessons Learned in This Chapter
Chapter Nine: Learning Technology and Infrastructure
Review of Blended Learning Infrastructure
Using and Setting Standards
How Much Learning Infrastructure You Need
Do You Need an LMS at All?
Low-Cost LMS Approaches
LCMS and Development Tools
Lessons Learned in This Chapter
Chapter Ten: Program Management: Launch, Rollout, Support
The Challenge of Utilizing e-Learning
Review the Program Schedule
Program Launch
Executive and Management Support
Specific Launch Events
Ongoing Marketing
Support and Operations
Learning Labs
Field Coordinators
Measuring and Reporting Progress
Communication with Upper Management
Communication with Line Management
Lessons Learned in This Chapter
Moving Forward
Why Blended Learning Is So Important
Where Blended Learning Is Going
Appendices
Appendix A: Case Studies and Solutions
Appendix B: Blended Learning Study: Financial Overview
Appendix: C: Case Study Business Strategies
Appendix D: Program Checklist
Appendix E: Eight Criteria for Media Selection
Appendix F: Sixteen Media Types and Descriptions
Appendix G: Glossary
Appendix H: Selected Samples of Courseware and Media
Appendix I: Sample Detailed Instructional Plan
About the Author
Index
Pfeiffer Publications Guide