โ Scribed by Barbara R. Lewis, Dale Littler
No coin nor oath required. For personal study only.
The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.
๐ SIMILAR VOLUMES
The Blackwell Encyclopedic Dictionary of Finance provides clear, concise, up to the minute and highly informative definitions and explanations of the key concepts covering the whole of the fast changing field of contemporary finance.
The Blackwell Encyclopedic Dictionary of Accounting provides clear, concise and highly informative definitions and explanations of the key concepts in accounting.
The development of new areas such as total quality management (TQM), just in time (JIT), benchmarking and manufacturing strategy has created a new approach and definition of the subject.
The Blackwell Encyclopedic Dictionary of Management Information Systems provides clear, concise, up to the minute and highly informative definitions and explanations covering the whole of the fast changing field of management information systems.
This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implications of developments in information and communications