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The birth of consumer behavior: motivation research in the 1940s and 1950s

✍ Scribed by Fullerton, Ronald A.

Book ID: 123611720
Publisher: Emerald (MCB UP )
Year: 2013
Tongue: English
Weight: 472 KB
Volume: 5
Category: Article
ISSN: 1755-750X
DOI: 10.1108/17557501311316833

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