Planning to win: The best way to predict
β
Lawrence B. M. Serven
π
Article
π
2005
π
John Wiley and Sons
π
English
β 54 KB
## Abstract Planning in many organizations today is often more of a mechanical exercise than a valueβadding process. But planning should not be about merely forecasting results. Instead, it should be about making results happen. Planning is about driving shareholder value each and every day. __Β© 20