The Behavioral Economics of Brand Choice

✍ Scribed by Gordon R. Foxall, Jorge M. Oliveira-Castro, Victoria K. James, Teresa C. Schrezenmaier (auth.)

Publisher: Palgrave Macmillan UK
Year: 2007
Tongue: English
Leaves: 312
Category: Library

No coin nor oath required. For personal study only.

✦ Table of Contents

Front Matter....Pages i-xix
Brand Choice in Behavioral Perspective....Pages 1-24
The Substitutability of Brands....Pages 25-53
Behavior Analysis of Consumer Brand Choice: A Preliminary Analysis....Pages 54-70
The Behavioral Ecology of Consumer Choice: How and What Do Consumers Maximize?....Pages 71-99
The Behavioral Economics of Consumer Brand Choice: Establishing a Methodology....Pages 100-124
The Behavioral Economics of Consumer Brand Choice: Patterns of Reinforcement and Utility Maximization....Pages 125-164
Patterns of Consumer Response to Retail Price Differentials....Pages 165-197
Dynamics of Repeat-Buying for Packaged Food Products....Pages 198-222
Consumer Brand Choice: Individual and Group Analyses of Demand Elasticity....Pages 223-255
Deviations from Matching in Consumer Choice....Pages 256-289
Back Matter....Pages 290-292

✦ Subjects

Marketing; Behavioral/Experimental Economics

📜 SIMILAR VOLUMES

Behavioral Economics of Preferences, Cho

📁 Behavioral Economics of Preferences, Choices, and Happiness

✍ Shinsuke Ikeda, Hideaki Kiyoshi Kato, Fumio Ohtake, Yoshiro Tsutsui (eds.) 📂 Library 📅 2016 🏛 Springer Japan 🌐 English

<p>This book is a collection of important contributions by Japanese researchers and their coauthors to present current advances in behavioral economics and finance, particularly in relation to decision making and human well-being. The topics covered in this volume include decision making under the c

Behavioral Public Choice Economics and t

📁 Behavioral Public Choice Economics and the Law

✍ Eric C Ip 📂 Library 📅 2022 🏛 Springer 🌐 English

<p><span>This book provides an accessible introduction to the emerging field of behavioral public choice economics and the law. This field studies how public officials, lawmakers, and judges fall prey to their own biases and heuristics, and how constitutions and judicial doctrines can be structured

Policy and Choice: Public Finance Throug

📁 Policy and Choice: Public Finance Through the Lens of Behavioral Economics

✍ William J. Congdon, Jeffrey Kling, Sendhil Mullainathan 📂 Library 📅 2011 🏛 Brookings Institution Press 🌐 English

Traditional public finance provides a powerful framework for policy analysis, but it relies on a model of human behavior that the new science of behavioral economics increasingly calls into question. In Policy and Choice economists William Congdon, Jeffrey Kling, and Sendhil Mullainathan argue that

Policy and choice: public finance throug

📁 Policy and choice: public finance throught the lens of behavioral economics

✍ Congdon, William;Mullainathan, Sendhil;Kling, Jeffrey R 📂 Library 📅 2011 🏛 Lightning Source Inc. (Tier 3);Brookings Instituti 🌐 English

Policy and choice: public finance throug

📁 Policy and choice: public finance throught the lens of behavioral economics

✍ Congdon, William;Mullainathan, Sendhil;Kling, Jeffrey R 📂 Library 📅 2011 🏛 Brookings Institution Press 🌐 English

Choice, Behavioural Economics and Addict

📁 Choice, Behavioural Economics and Addiction

✍ Nick Heather, Rudy E. Vuchinich 📂 Library 📅 2003 🌐 English

Choice, Behavioural Economics and Addiction is about the theory, data, and applied implications of choice-based models of substance use and addiction. The distinction between substance use and addiction is important, because many individuals use substances but are not also addicted to them. The beha