<div><p><b> "It's not that we're dumb. We're wired to avoid pain and pursue pleasure and security. It feels right to sell when everyone around us is scared and buy when everyone feels great. It may feel right-but it's not rational."<br>-From The Behavior Gap </b></p><p>Why do we lose money? It's
The Behavior Gap_ Simple Ways to Stop Doing Dumb Things with Money
β Scribed by Carl Richards
- Publisher
- Portfolio Hardcover
- Year
- 2012
- Tongue
- English
- Leaves
- 149
- Category
- Library
No coin nor oath required. For personal study only.
β¦ Table of Contents
Title Page
Copyright
Dedication
CONTENTS
INTRODUCTION
CHAPTER 1: We Donβt Beat the Market, the Market Beats Us
CHAPTER 2: The Perfect Investment
CHAPTER 3: Ignore Advice, Make Fun of Forecasts
CHAPTER 4: Financial Life Planning
CHAPTER 5: Too Much Information
CHAPTER 6: Plans Are Worthless
CHAPTER 7: Feelings
CHAPTER 8: Youβre Responsible for Your Behavior (But You Canβt Control the Results)
CHAPTER 9: When We Talk About Money
CHAPTER 10: Simple. Not Easy.
CONCLUSION
ACKNOWLEDGMENTS
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