I would like to touch on two concerns-taxation on the Internet and unsolicited bulk commercial email and privacy-because how the direct marketing industry deals with these two issues is going to have a substantial effect on marketing in the digital world. First, the issue of Internet sales taxes is
The banks' impact on the natural environment – on the space between ‘what is’ and ‘what if’
✍ Scribed by Maths Lundgren; Bino Catasús
- Publisher
- John Wiley and Sons
- Year
- 2000
- Tongue
- English
- Weight
- 140 KB
- Volume
- 9
- Category
- Article
- ISSN
- 0964-4733
No coin nor oath required. For personal study only.
✦ Synopsis
By exploring the greening potentiality (i.e. the 'what if' question) for the bank sector, this paper aims to go beyond the current situation of the banks (i.e. the 'what is' question). The paper begins with a section on what banks currently do in their ambition to enhance environmental efficiency and awareness in their activities. This empirically based investigation draws a picture of the banks attending to the environmental issue in three dimensions (i.e. financial, physical and immaterial). In the second part of the paper the three dimensions are scrutinized in order to open up a discussion of the potentiality for the ambitious bank. It is suggested that the direct impacts (i.e. the physical flows) of the banks' activities have already been explored, but there are areas in both the financial and immaterial dimensions that could be further investigated.
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