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The Attributes of a Costly Recall: Evidence from the Automotive Industry

✍ Scribed by Nicholas G. Rupp

Book ID
111606524
Publisher
Springer US
Year
2004
Tongue
English
Weight
137 KB
Volume
25
Category
Article
ISSN
0889-938X

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The after-sales activities are nowadays acknowledged as a relevant source of revenue, profit and competitive advantage in most manufacturing industries. Top and middle management, therefore, should focus on the definition of a structured business performance measurement system for the after-sales bu