## Abstract We investigate a tool, namely visual art, which enables firms to increase the extendibility of their brands. Extant research proposes that successful brand extensions depend on favorable brand image and high perceived fit between the brand and the extension category. We propose that the
β¦ LIBER β¦
The Art of Nation Branding
β Scribed by Ahn, Michael J.; Wu, Hsin-Ching
- Book ID
- 121591077
- Publisher
- Springer US
- Year
- 2013
- Tongue
- English
- Weight
- 688 KB
- Volume
- 15
- Category
- Article
- ISSN
- 1566-7170
No coin nor oath required. For personal study only.
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