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The Application of the Guttman Scaling Procedure in the Measurement of Consumer Behaviour: A Marketing Myopia

✍ Scribed by Ekinci, Yuksel; Riley, Michael

Book ID: 126811388
Publisher: Haworth Press Inc
Year: 2000
Tongue: English
Weight: 176 KB
Volume: 8
Category: Article
ISSN: 1054-8408
DOI: 10.1300/j073v08n04_02

No coin nor oath required. For personal study only.

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